El Blanquito: Aka Chad White is the man behind Zona Blanca, Craft Pizza, La Justina & Spiceology. Hailing from outside Spokane, Washington in the Pacific Northwest, Chad busted his chops in the grinds of the U.S. Naval kitchens and went on to absorb knowledge and technique in great brigades throughout San Diego (Hotel Del Coronado, Doubletree Golf Resort, Roseville, Sea Rocket Bistro).

After years of conducting pop-up dinners and catering elite events throughout the U.S. Chad wanted more. His travels and explorations throughout Mexico, and especially Baja, with great chef friends like Javier Plascencia, Miguel Angel Guerrero and Diego Hernandez, inspired Chad to open La Justina in Tijuana with partner Jaime Brambila and Comun Taqueria in East Village San Diego with his partners Shane Brennan and Demien Farrell.. Here he could let his culinary imagination run free, utilizing the fresh ingredients and flavors he loved from the region.

When Chef Chad was approached to create a new healthy, fresh concept for fast casual pizza, he jumped at the opportunity. The Craft Pizza team is made up of four industry experts who have worked together to create an unparalleled menu and dining experience. Restaurant veterans Steve Suh and Landon Strauss, San Diego Chef Chad White, and pizza connoisseur Brandon Zanavich bring a unique set of talents, experience, and vision to the Craft Pizza brand.

In late 2015 Chef Chad competed strongly on Bravo Tv’s hit reality cooking show Top Chef season 13. Upon finishing 9th place he decided he wanted to contribute to his hometown and opened Zona Blanca, Washington States first ever ceviche bar that is now widely sought after and successful. In 2017 White joined local spice start up Spiceology as a partner to bring high quality spices to his comrades kitchens.

With a list of accolades and awards, and appearances throughout the United States, Baja California, Mexico and Japan at culinary festivals and competitions,  El Blanquito has only just begun his journey and is on a path to continue to surprise and please the tastebuds of fellow food explorers.


Boss Lady: As a partner with Chad White in the CW brand, Boss Lady takes care of the stuff OUTSIDE of the kitchen. Marie hasMD-Eating been roaming the San Diego culinary scene for nearly a decade, documenting and exploring via her online entity after hours from her day job as a marketing and PR exec/consultant. She and Chad met through mutual friends and attending various charitable events in town. They began their professional relationship together when Comun Taqueria hired Marie to manage their PR efforts.

Prior to her marketing career, Marie and husband Chris, owned and operated a small cafe in Rancho Santa Fe before moving to Louisville, Kentucky where she was recruited by Starbucks to open a new construction, training facility store in the relatively new midwest market. After a few years with the corporate giant, Marie soaked up all the meticulous structure of efficiency, customer service, inventory management and more from the experience and left the food service business behind as she returned to her home turf in San Diego.


Chef de Cuisine, La Justina: Chef Marco is from Compostela, a small town near the Pacific Coast in Nayarit, Mexico. At the age of 17, his Marco Rodrigues, Chef de Cuisine, La Justina Tijuanalove of food led him to move to Guadalajara with a friend to study at the Colegio Gastronomico Internacional, where he graduated in 2011. Under the tutelage of Chef Jonathan Gomez-Luna at Le Chique at the Riviera Maya, Chef Marco got a taste of full adrenaline from working in a dynamic kitchen. He worked at Le Chique for 1 year as demi-chef de partie.

Chef Marco found inspiration at Lulu Bistro where he joined the team and studied as a pastry chef under Chef Darren Walsh’s watchful eye. WIth a desire to move to Ensenada, Chef Walsh introduced Marco to one of the region’s great chefs… Diego Hernandez of Corazon de Tierra in the Valle de Guadalupe. There, at Corazon de Tierra, Marco was introduced to new and exciting flavors to inspire his cooking style which led him directly to La Justina to spread his wings in our Tijuana kitchen alongside Chef Chad White.